It’s essential to first realize that a book’s cover is the equal of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You will need to work out what needs to be on that cover to ensure that a purchaser to choose your book over the various others that cover the identical topic. What must be on your book’s cover that can draw in, or attract, a buyer? You could separate yourself from your personal emotions about your book, and think like the buyer would think. What would appeal to you to a book like yours? Your book cover’s ability to attract buyers could have a direct impact on how well your books sells. So, don’t be afraid to design a number of covers. And don’t be afraid to hire professional help.

1. The Title Ought to Be Readable From Six Feet Away

This is an efficient common rule for many book covers. This is particularly necessary if you happen to ever plan on having your book on the shelf of a bookstore. This will also help with design tip number 3.

2. The Font Ought to Be Readable And Appropriate

In case your cover’s font is just too fancy or sophisticated, it will too difficult for buyers to read your cover. This will also be vital when it comes time to reduce the image of your book cover that will likely be seen on the internet. Do not be afraid to use one font for the primary title, and another for the subtitle.

3. The Cover Ought to Be Recognizable As A Thumbnail Image

This is extremely necessary in today’s internet world. Most consumers today will only see your book’s cover as a tiny image before they buy it.

4. The Cover Images Should Reflect The Theme Of The Book

There must be some connection to the overall material and theme of your book.

5. Embrace Testimonials On The Back Cover

Put several testimonials from big recognizable names on the back of your cover.

6. Embody Really Spectacular Testimonial On The Front Cover

Put your most spectacular testimonial from the most recognizable individual that you would be able to get.

7. Embrace The ISBN, The Price, And The Bookland Bar Code on Back Cover

Amazon, and every bookstore on the planet, will only settle for your book if it has the appropriate Bookland bar code.

8. Include Bookstore Shelving Category On Back Cover

You set this in your back cover in order that the bookstore clerks don’t put your book in the mistaken part of the bookstore. It also helps the buyer quickly categorize the book in their own mind.

9. Put Information About The Creator On Back Cover

Embody any relevant and spectacular details about the author, and possibly a picture. This is to assist convince the buyer that the writer is qualified to write this book.

10. Avoid White Background

Book covers with white backgrounds will merely disappear on the internet, so it’s best to usually avoid white.


The book’s cover is your opportunity to make an important first impression, and get the eye of those who want and need your help. And folks really do judge a book by its cover. By utilizing these ten suggestions you’ll drastically increase your chances of making more sales, and serving to more people.

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